Hiba Mahboob

About

With 7 years of overall professional experience across IT, Digital Channels, Product, and Project Management, I currently serve as Deputy Manager – IT Digital Channels at K-Electric. My work sits at the intersection of technology, product innovation, design thinking, and business transformation, with a strong focus on turning complex operational challenges into high-impact digital solutions. A key strength of my work is creating measurable impact through automation. I transformed a complaint-management process from approximately 20 minutes of manual processing to just 0.2 seconds through workflow automation and auto-assignment—representing a 99.98% reduction in processing time. In another initiative, I implemented OCR-powered image-to-text automation for shipment processing, reducing manual data entry from approximately 15 minutes to under one minute. Beyond the numbers, these transformations demonstrate my ability to identify critical pain points, challenge conventional processes, bring stakeholders together, and translate emerging technology into solutions that deliver tangible business value. I focus on designing products and digital experiences that are faster, smarter, scalable, and built around real user needs. Due to the confidential nature of my work, detailed operational volumes and business metrics cannot be disclosed. However, the scale of transformation and efficiency gains achieved reflect my commitment to delivering innovation with measurable outcomes. I believe impactful product leadership is not about simply introducing new technology—it is about reimagining the way work gets done and creating solutions that make a meaningful difference at scale.

Why people support Hiba Mahboob